Mediaby Alex Ritman
Raindance to Launch U.K.'s First Major Vertical Festival and Market
Key Takeaways
- Raindance is launching the U.K.'s first major vertical media festival and market.
- The short-form vertical market is projected to generate $150 billion outside China this year.
- The event aims to serve as a financing hub and creative showcase for smartphone-first content.
Raindance is stepping into the booming vertical media space by establishing a dedicated festival and market in the United Kingdom. Designed to highlight short-form, smartphone-optimized video content, the event will serve as both a creative showcase and a financing hub. Organizers hope to tap into the massive global momentum of vertical video.
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