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Raindance to Launch U.K.'s First Major Vertical Festival and Market
British indie film stalwart Raindance is launching Raindance Vertical, the U.K.'s first major festival and financing market dedicated entirely to short-form vertical media. While the U.K. has been slower to adopt the booming vertical format—which is projected to generate $150 billion outside China this year—this new initiative aims to bridge the gap and celebrate smartphone-first content.