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CJ ENM and MBC Group Partner to Expand Korean Content in MENA
MBC Group and South Korea's CJ ENM have announced a long-term strategic partnership to expand premium Korean entertainment across the Middle East and North Africa. The collaboration centers on launching a dedicated Tving space on the MBC Shahid platform. The agreement marks a shift from basic content supply to a multi-platform distribution model, incorporating exclusive linear channel exposure through MBC4. Over 13 new titles and 20 library works are scheduled for release in 2026, complete with Arabic dubbing and subtitles.