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Bela Bajaria on Netflix's Epic TV Trek into Local Language Production
Netflix's chief content officer, Bela Bajaria, reflects on the monumental shift towards international content production. She emphasizes that local programming is no longer a side project, but the core business driver for the global streaming platform. Receiving the Vanguard Award at Mipcom, Bajaria discusses how groundbreaking technology and deep community roots allow Netflix to connect global audiences with deeply authentic, local stories.