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Gene Schwam, Veteran Hollywood Publicist to Elvis Presley, Dies at 96
Gene Schwam, a towering figure in Hollywood publicity who represented icons such as Elvis Presley, Julie Andrews, and Blake Edwards, has passed away in Los Angeles at the age of 96 following a brief illness. He co-founded the legendary agency Hanson & Schwam Public Relations in 1955, shaping the careers of numerous entertainers and building a lasting legacy in the entertainment industry over several decades.