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IvyBears Hits Cannes After YouTube Success, Spawns Animated Film
Vitamin brand IvyBears is expanding into the entertainment industry following a successful breakout on YouTube. Founder and CEO Dr. Kaan Haylaz presented his unique "reverse flywheel strategy" at MIPJunior in Cannes. What started as a father's personal mission to help his son has evolved into an international brand and now a growing entertainment intellectual property, which includes an upcoming animated feature project.