Entertainmentby Kevin Giraud
IvyBears Hits Cannes After YouTube Success, Spawns Animated Film
Key Takeaways
- IvyBears transitions from a vitamin brand to an entertainment IP.
- Founder Kaan Haylaz presented the 'reverse flywheel strategy' at MIPJunior in Cannes.
- An animated feature film project is currently in development.
- The brand's origin traces back to a father's mission to help his son.
Vitamin brand IvyBears is making waves in the entertainment world after achieving a major breakout on YouTube. Founder and CEO Dr. Kaan Haylaz presented his "reverse flywheel strategy" at MIPJunior in Cannes, showcasing how a consumer products brand can successfully transition into character-driven media.
Originally launched as a consumer brand rooted in a father's personal mission to help his son, IvyBears has grown into an international IP. Haylaz is now leveraging this success to develop an animated feature project, proving that consumer brands can effectively anchor transmedia entertainment strategies.
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