Amazon is phasing out Fire Tablets in favor of Alexa Tablets
Key Takeaways
- Amazon is phasing out the Fire Tablet brand.
- New devices will be branded as Alexa Tablets.
- Tablets will run standard Android instead of Fire OS.
- Full access to the Google Play Store is now included.
Amazon is officially replacing its Fire Tablet brand with a new lineup called Alexa Tablets, as confirmed by consumer electronics head Panos Panay. The company admitted that the previous generation of devices failed to meet customer expectations.
The upcoming Alexa Tablets will ditch the custom Fire OS in favor of proper Android, granting users full access to the Google Play Store for the first time on Amazon hardware.
Recommended for you
Tools and services we trust to boost productivity and content workflows.
Browse picks