SharePlusSharePlus
More ▼

Tag: creator economy

Businessstartups

Sabrina Carpenter clip helps 22-year-old make £120,000 a year

Social media 'clippers' are capitalizing on the demand for short, vertical videos on platforms like TikTok and Instagram. By slicing up longer content into engaging snippets, young creators can earn substantial incomes based on view counts. Londoner Eknoor Singh earns over £120,000 annually through viral clips of pop stars like Sabrina Carpenter and Dua Lipa. However, experts warn that the industry is highly competitive, and most participants earn very little.

Businessstartups

How a 22-Year-Old Makes £120k a Year as a Professional Clipper

Eknoor Singh, a 22-year-old from London, makes over £120,000 annually by editing and posting short-form vertical videos for brands, musicians, and creators. Known as a professional "clipper," he turns long-form content into viral TikToks and Instagram Reels. Clippers can earn up to $3 per 1,000 views, creating a lucrative market for young creators who understand youth culture. However, experts warn that the industry mirrors the wider creator economy, where the vast majority make very little.