Businessmarkets
Affle Acquires Israeli Ad-Tech Firm Perion Network for $420 Million
Indian digital advertising giant Affle has announced a definitive agreement to acquire the Israeli ad-tech company Perion Network. The deal is valued at approximately $420 million. This acquisition represents a significant consolidation in the global advertising technology sector. Affle is paying a 34.5% premium over Perion's most recent closing share price, signaling strong confidence in the firm's future growth potential.