RadicalMedia CEO Justin Barocas Eyes New Ownership Business Models
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Original source:variety.com
Key Takeaways
- Justin Barocas appointed as new CEO of RadicalMedia.
- Company shifting toward ownership models and backend rights.
- Focus on commercializing intellectual property in branded content.
- Strategy aims to deepen partnerships with advertisers and creators.
RadicalMedia is shifting its strategic focus under new CEO Justin Barocas. The production company, known for its work in documentaries and branded entertainment, aims to move beyond traditional work-for-hire arrangements by securing ownership stakes in the projects it develops. This evolution seeks to capitalize on the intellectual property created for brands and media partners.
By pursuing co-financing and retaining backend rights, the firm intends to better commercialize its creative output. Barocas, who previously co-founded the agency Anomaly, plans to leverage the company's reputation for storytelling to build deeper partnerships with advertisers and entertainment entities, ensuring the studio remains at the forefront of industry innovation.
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