Entertainmentfilm-tv
Vurt wants you to look at vertical videos as a genre of their own
As major streaming services like Disney Plus and HBO Max experiment with vertical content to compete with TikTok and Instagram, platforms like Vurt are stepping up. Vurt treats vertical videos not just as a format, but as a distinct artistic genre. Industry players are racing to capture viewer attention in a landscape heavily influenced by mobile-first social media. By framing vertical storytelling uniquely, creators hope to redefine how audiences engage with microdramas and short-form video.