Entertainmentgaming
Movie Theaters Add New York Times Games to Pre-Show Experience
Fans of popular online puzzles like Wordle and Spelling Bee will soon be able to enjoy interactive offerings from The New York Times Games on the big screen. Through a new partnership between NYT Games and in-theater advertising company Screenvision, moviegoers across the United States will experience these games during the pre-show entertainment. The rollout is scheduled to begin nationwide by Thanksgiving, transforming the traditional movie theater waiting period into a communal gaming experience. This strategic collaboration aims to engage audiences before the feature film starts, bringing digital puzzles into physical entertainment venues.