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Globo Launches 'To Love Is to Care' at Mipcom as 'Super Drama'
Brazilian media powerhouse Globo is introducing its latest primetime telenovela, "To Love Is to Care," at Mipcom. Written by Emmy winner Walcyr Carrasco, the series features an all-star Brazilian cast including Chay Suede and Letícia Colin. The launch marks Globo's strategic rollout of its "Super Drama" concept to international markets. The narrative follows Adriana, a woman seeking justice after a tragedy, who finds new hope and romance with an idealistic lawyer.
