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Just Dance Costume Designer Defends Human Craftsmanship Over AI
As artificial intelligence increasingly permeates creative industries, Ubisoft's popular franchise 'Just Dance' is firmly sticking to its roots. The newly launched 'Just Dance: Decades of Hits' relies entirely on real human labor, featuring handmade costumes, wigs, and makeup. Costume designer and character lead Benjamin Jouffret recently discussed the team's deliberate rejection of AI generation tools. He emphasized that physical crafting is core to their artistic expression, passion, and connection with the gaming community.