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Banijay Eyes Expansion Into U.S. Scripted Space
Banijay Entertainment, following its merger with All3Media, is strategically evaluating an expansion into the U.S. scripted television market. CEO Marco Bassetti and Chair Jeff Zucker highlighted the company's newfound financial strength as a catalyst for this potential growth. While the company already holds a strong global footprint, leadership emphasizes the need for a cautious, calculated approach to the unique U.S. landscape. They aim to leverage their existing IP and capital to succeed where others have previously struggled.