Businessmarkets
IPL Stands Alone at Top as APAC Sports Rights Growth Cools
Recent research from Media Partners Asia indicates that the Indian Premier League remains the sole Asia Pacific sports property commanding top-tier global market pricing. While the region experienced rapid growth in sports rights fees since 2021, expansion is projected to slow significantly to 1% to 2% annually through 2030. The findings are part of comprehensive new reports analyzing 14 markets and surveying thousands of sports fans across the region. Streaming services have emerged as a dominant force, currently accounting for half of all sports media rights fees and driving pricing strategies across most major markets.