Entertainmentfilm-tv
Brazil to Launch Major Anti-Piracy Campaign Against IP Theft
Brazil's Audiovisual Industry and Commerce Federation (FICA) has announced a nationwide anti-piracy campaign set to launch at the end of October. The initiative aims to combat intellectual property theft through advertisements in television, radio, and theaters. Created pro bono by agency 11:21, the campaign will initially roll out in São Paulo, Minas Gerais, and Rio de Janeiro before expanding nationwide. It features a unique cinematic approach rather than a traditional law-enforcement tone to better engage audiences.