Amazon uses its tracking data to guess intimate personal details
Most online shoppers know that major e-commerce platforms collect purchase history to build personalized recommendation profiles. However, recent revelations highlight just how granular and deeply personal these automated inferences can become. A user's discovery regarding what Amazon infers about shoppers quickly went viral on social media platform Threads. The findings have sparked renewed conversations about digital privacy, data collection practices, and the assumptions algorithms make about consumer lifestyles.

