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Bluesky wants to give you your own domain on the open web
Social media platform Bluesky has applied to become an official internet domain suffix, specifically seeking approval for ".bsky". If successful, the initiative would allow users to transition from traditional handles to much shorter and cleaner web addresses. According to company leadership, the initiative is designed to strengthen user ownership over digital identity. However, the approval process overseen by ICANN is expected to take between 18 and 24 months to complete. Bluesky has stated that it does not intend to monetize or sell the domains, diverging from standard industry practices. Company executives emphasize that the move reflects a core commitment to supporting the open web.