Different ways to win: What Rugby League World Cup success means

As the Rugby League World Cup kicks off, the definition of success varies wildly depending on who you ask. Some teams have their eyes firmly fixed on lifting the trophy, while others are prioritising longer-term gains that will secure the future of the sport in their regions. BBC Sport assesses a tournament that arrives at a truly pivotal time for the international game, spanning across multiple divisions including men's, women's, and wheelchair competitions.

Not everyone taking part over the next month expects to come away with a winner's medal, but every single participant has a distinct target for success. For traditional powerhouses like Australia and New Zealand, anything short of the title is a disappointment. However, for developing nations and home nations looking to establish a permanent footprint, showing tangible progress, inspiring the next generation, and creating a lasting legacy are far more valuable than silverware.

The action begins with high-stakes fixtures that immediately set the tone. Reigning champions Australia face New Zealand in a Sydney blockbuster that many are viewing as a potential dress rehearsal for the final. Meanwhile, Australia's women are seeking a fourth successive title as they begin their campaign against Samoa, and England harbor high hopes of retaining their wheelchair title as they prepare to face Wales.

Australia is hosting the bulk of the three tournaments, including all of the wheelchair matches, with Papua New Guinea staging key games and New Zealand also joining the host roster. This multi-nation approach underscores the global ambitions of the sport, seeking to engage diverse fanbases and expand the geographic reach of rugby league beyond its traditional heartlands.

For England's men, the tournament offers a chance at redemption following past heartbreaks. Four years ago, England suffered a gut-wrenching golden-point World Cup semi-final defeat against Samoa. Although subsequent series wins helped banish some of those memories, a heavy home series loss to Australia led to a change in leadership. New head coach Brian McDermott has taken the reins, bringing a fresh sense of hope despite limited preparation time following his appointment as Gold Coast Titans assistant.

McDermott has expressed genuine belief in his squad's ability to compete with the best, refusing to write off their chances of going all the way. England have historically reached four semi-finals and two finals in the past six editions of the men's tournament, maintaining a consistent presence among the elite even if the ultimate prize has often eluded them.

Ultimately, this World Cup is about more than just who lifts the trophies in Brisbane. It is a critical litmus test for the health, competitiveness, and global appeal of rugby league. Whether through lifting a trophy or building a sustainable future, every team is striving to write a successful chapter in the sport's history.