Technologyby Ivan Mehta
Veritas expands anti-counterfeit chip to luxury goods and jewelry
Key Takeaways
- Veritas expanded its anti-counterfeit chip to jewelry, trophies, and fragrance bottles.
- The second-generation chip can scan through glass and work on metal surfaces.
- The startup secured $1.75 million in pre-seed funding led by Seven Seven Six.
Veritas is tackling the luxury counterfeit market with a secure chip that links physical items to unique digital identities. Unlike easily copied QR codes or NFC links, the chip features tamper-detection and generates secure responses upon every tap. The startup recently partnered with ATHLOS to embed chips into championship crowns and secured $1.75 million in pre-seed funding.
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