Businessmarkets
Froyo's made a comeback. But at £12 a tub will it last?
Frozen yoghurt is experiencing a resurgence in the UK, driven by nostalgia, social media trends, and a desire for customizable dessert options. Brands like Yo-Chi, Myka, and Go Greek are seeing long queues despite high price points. While the market is growing, analysts question the long-term sustainability of the trend. Consumers appreciate the ability to control portion sizes and sweetness, viewing it as a healthier alternative to traditional ice cream, even if the cost can reach £12 per serving.