Sciencebiotech
Resistance to change has 12 different drivers, new tool reveals
Almost all change is difficult, whether it involves adapting your lifestyle, experiencing a reorganization at work, or adopting new social norms. When behavioral change is required, resistance is frequently encountered, causing transitions to stall or fail completely. To better understand these hurdles, Radboud University communication scientist Marieke Fransen and her colleagues investigated the underlying causes of behavioral resistance. Their research successfully identified 12 distinct drivers of resistance, leading to the creation of a new measurement tool.