Banijay CEO Marco Bassetti Calls for Better Terms for European Producers
Marco Bassetti, the CEO of Banijay Entertainment, has urged European production companies to stand firm in negotiations with major U.S. studios and streaming platforms. He argues that the current industry dynamic often reduces independent producers to mere service providers, stripping them of intellectual property rights and failing to adequately incentivize creative talent. Bassetti emphasizes that the real priority for the European market should be securing fair compensation and ownership rights for creators, rather than focusing solely on investment quotas. He points to the British model, where producers often retain IP rights, as a successful example that should be emulated to ensure a sustainable and innovative future for European content.