Mediakids-movies
Why Disney's Kids Division Works With Creators Like Dhar Mann
Disney's Kids & Family division is shifting its strategy to adapt to changing viewing habits among younger audiences. During a panel at MipJunior in Cannes, division president Ayo Davis explained that the studio is collaborating with popular digital creators like Dhar Mann and Nastya. Davis acknowledged that kids today consume a vast range of content, prompting Disney to step outside its traditional methods. By partnering with these creators, Disney aims to meet young viewers where they are and keep them engaged.