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Why Disney's Kids Division Works With Creators Like Dhar Mann
Key Takeaways
- Disney's Kids & Family division is partnering with digital creators like Dhar Mann and Nastya.
- Ayo Davis highlighted major disruptions in children's viewing habits at MipJunior.
- Disney aims to meet young audiences on the platforms and formats they currently use.
Disney's Kids & Family division is adapting to major shifts in how children consume media by partnering with top digital creators like Dhar Mann and Nastya. At MipJunior in Cannes, division president Ayo Davis emphasized the need to meet kids where they are.
Recognizing that children watch everything from 'Bluey' to 'Squid Game,' Disney has revamped its approach to storytelling, formats, and platform distribution. The studio seeks to remain relevant by embracing fresh, authentic content through strategic industry partnerships.
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