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Tag: Content Creation

Creator Dhar Mann on Hollywood and Creator City
Mediavideos

Creator Dhar Mann on Hollywood and Creator City

Renowned YouTube creator Dhar Mann recently spoke at the Mipcom showcase about his expanding enterprise, highlighting major partnerships with Hollywood studios and major brands. With 170 million followers, Mann announced his ambitious plans for Creator City in Los Angeles, a sprawling four-acre production campus designed to unite digital creators, culture, and commerce.

Marques Brownlee on YouTube's New A/B Testing Feature
Technology

Marques Brownlee on YouTube's New A/B Testing Feature

In this segment from the Waveform podcast, Marques Brownlee discusses YouTube's implementation of a new A/B testing feature for video thumbnails. He explores how this tool empowers creators to optimize their content performance by testing different visual approaches. Brownlee analyzes the potential impact on creator strategy and the broader implications for the platform's ecosystem. He highlights how data-driven decisions can lead to better audience engagement and growth.