Xbox Launches XP Division for Film, TV, and Consumer Products
Key Takeaways
- Xbox created a new entertainment division named XP.
- Kayleen Walters will lead XP as its new president.
- The division covers film, TV, consumer products, and live experiences.
- Major franchises like Minecraft, Halo, and Call of Duty are included.
Xbox is launching a new division called XP to oversee its film, television, consumer products, strategic partnerships, and live experiences. Kayleen Walters, current president of the Minecraft studio Mojang, will lead the new division as president.
The XP division will focus on major video game franchises including Call of Duty, Fallout, Halo, and Warcraft. According to leadership, the goal is to help these franchises reach wider audiences, foster deeper connections with fans, and unlock global growth opportunities through unified entertainment strategies.
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