Brazil to Launch Major Anti-Piracy Campaign Against IP Theft
Key Takeaways
- FICA is launching an anti-piracy campaign in Brazil at the end of October.
- Major media, telecom, and exhibition groups are providing free ad space.
- The campaign uses a cinematic approach instead of a harsh law-enforcement tone.
- Disque Denúncia is partnering with the initiative to allow anonymous crime reporting.
Brazil's Audiovisual Industry and Commerce Federation (FICA) announced a major anti-piracy awareness campaign during the Rio Film Festival’s RioMarket. Backed by local media, telecom, and exhibition groups, the initiative seeks to educate the public on the severe economic and industry-wide impacts of intellectual property theft and illegal streaming devices.
The campaign utilizes a creative, cinematic approach with fictional pirate characters developed by ad agency 11:21 to avoid alienating viewers with strict law-enforcement messaging. Additionally, the anonymous crime-reporting hotline Disque Denúncia has partnered with the campaign to allow citizens to report piracy activities securely.
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