Music Industry Moves: Believe Names Adriana Sein President of Americas

The global music industry is experiencing significant leadership shifts, highlighted by major appointments across prominent independent and major music companies. France-based music company Believe has officially named Adriana Sein to the newly created role of President of the Americas. In this strategic position, Sein will lead Believe’s commercial operations spanning North and South America. Her responsibilities include overseeing the Label and Artist Solutions business lines while driving the company’s ongoing expansion throughout the United States, Canada, and Latin America. She will report directly to Romain Vivien, Believe’s Global Head of Music.

Prior to joining Believe, Sein built an impressive track record as a senior executive in the global music sector. She most recently served as Senior Vice President and Global Head of Artist and Market Development at ADA Music, which operates as Warner Music Group's global independent music distribution and artist services arm. During her tenure at ADA, she successfully led the distribution business across Europe, the Middle East, Africa, and Latin America. She also managed global marketing and client partnerships while spearheading expansion efforts into new markets through strategic integrations and partnerships in the MENA region and Africa. Her background also includes holding senior leadership roles at major entities such as Columbia and Ultra Records.

Commenting on the appointment, Romain Vivien praised Sein's extensive background and strategic vision. He noted that her multiple-market expertise and deep understanding of both distribution and artist development make her uniquely qualified to hone operations and increase Believe's impact across the Americas. Vivien emphasized that her recruitment demonstrates the company's continued investment in the regional market, particularly in the United States, and reinforces its commitment to supporting creators, labels, and independent artists.

Alongside Believe's announcement, other notable movements are reshaping the music business landscape. Guy Moot, CEO and recently appointed sole chairman of Warner Chappell Music publishing, has officially joined the National Music Publishers Association's Board of Directors. National Music Publishers Association President and CEO David Israelite welcomed Moot, praising his three decades of innovative industry experience and his proven ability to identify and champion legendary as well as emerging songwriters.

Furthermore, Empire Publishing has strengthened its footprint in the Latin music sector by appointing Emilio Morales as Senior Vice President of Business Development for Latin America. Based in Puerto Rico, Morales transitions to Empire following a successful tenure as Managing Director of Rimas Publishing, where he managed catalogs for major artists like Bad Bunny. His leadership and experience in scaling operations across Latin America are expected to accelerate Empire's regional footprint. These concurrent industry shifts underscore a broader trend of companies reinforcing their executive ranks with seasoned leaders to navigate an evolving global marketplace.