Morgenthal Frederics Launches New Collection by DITA Founders
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Original source:variety.com
Key Takeaways
- DITA founders John Juniper and Jeff Solorio take over creative direction at Morgenthal Frederics.
- The Fall/Winter collection introduces Japanese acetate and titanium alongside traditional buffalo horn.
- The brand is a noted favorite among major celebrities including Spike Lee and Mick Jagger.
The century-old luxury eyewear brand Morgenthal Frederics, celebrated by prominent celebrities like Spike Lee and Mick Jagger, is introducing its latest line under the guidance of newly appointed creative directors John Juniper and Jeff Solorio. The visionary duo, renowned for establishing the DITA label, aims to revitalize the historic brand while respecting its heritage.
Their debut Fall/Winter collection expands the company's repertoire beyond traditional buffalo horn frames into sophisticated Japanese acetate and titanium designs. Featuring intricate metalwork and sculptural forms, the fresh aesthetic marks an exciting chapter for the prestigious New York optician.
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