Israeli Snack Market Sees Prices Drop by 14% Over a Year
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Original source:kipa.co.il
Key Takeaways
- Average savory cookie prices fell by roughly 14% over a year.
- Achva reached a 14% market share with significantly lower price points.
- Established brand Abadi saw its market share decrease while adjusting prices slightly.
- Increased competition provides Israeli consumers with more affordable alternatives.
Recent data from StoreNext indicates a positive shift for Israeli shoppers within the savory biscuit market. Over the past year, average prices per kilogram dropped significantly, offering some relief amid ongoing cost-of-living pressures.
Simultaneously, market shares among prominent brands have shifted, with Achva capturing a notable 14% of the volume while traditional competitors experienced contractions. Industry experts attribute these trends to heightened market competition and greater consumer choice.
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