Disney Seeks Up to $12 Million for Super Bowl Ads Despite Sell Out
Key Takeaways
- Disney is targeting $10 million to $12 million per 30-second Super Bowl spot.
- The company is preparing for potential ad spaces returned by current sponsors.
- Such haggling and inventory reallocation are common prior to the big game.
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Disney is asking between $10 million and $12 million for 30-second Super Bowl commercial spots, even though the company previously stated that all inventory for the big game was sold out.
The entertainment giant is positioning itself to resell potential ad space if any current sponsors seek relief from their commitments, a common industry practice as the game approaches.
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