
OpenAI is Expanding Advertising in ChatGPT
Key Takeaways
- OpenAI is testing new visual ad formats in ChatGPT.
- Ads will appear during image generation processes.
- The rollout begins in the US later this month.
- This follows the initial introduction of ads in February.
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OpenAI is set to introduce a new advertising format within ChatGPT, specifically targeting users who generate images. Starting later this month in the United States, the platform will display sponsored product and service images directly on the screen.
This move marks a significant expansion of OpenAI's monetization strategy, which first introduced ads to the service in February. The company aims to integrate these visual advertisements seamlessly into the user experience during image generation tasks.
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