Tesla renames 'Full Self-Driving' to 'Tesla Assisted Driving' in Europe

Tesla has updated the name of its advanced driver assistance system in Europe to "Tesla Assisted Driving" following pressure from German transport officials who deemed the previous "Full Self-Driving" title misleading. This rebranding marks a major concession for Tesla as it seeks broader regulatory approval across the continent.

Germany's transport minister has now indicated he will advocate for the software's approval ahead of an upcoming EU-wide vote. Although the software's safety studies and regulatory pressure have faced criticism from investigative reports, the name change paves the way for Tesla to expand its market footprint and potential revenue streams in Europe.