Raagverse Launches as New Human-AI Indian Music Label
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Original source:variety.com
Key Takeaways
- Raagverse is a new Indian music label fusing human songwriting with AI production.
- The debut album 'Janaa Hai Toh Jao' features lyrics written by Mamta Javkar.
- The label emphasizes that human creativity drives the emotional and conceptual direction.
- Equinox Virtual aims to develop innovative Indian content for worldwide audiences.
Equinox Virtual has introduced Raagverse, a groundbreaking Indian music venture that combines human lyricism with advanced artificial intelligence tools. Spearheaded by Amita Madhvani, the label intends to showcase how technology can enhance artistic concepts while ensuring that human imagination remains at the core of songwriting.
The label's inaugural three-track album, titled “Janaa Hai Toh Jao,” features lyrics penned entirely by Mamta Javkar. Set for release across major digital platforms, the project marks a deliberate step toward expanding modern Indian musical formats using immersive technology.
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