‘Owning Manhattan’ Star Ryan Serhant Partners With AI Startup HeyGen

The intersection of artificial intelligence and personal branding has reached a new milestone as real estate mogul and television personality Ryan Serhant joins forces with AI startup HeyGen. Known for his starring role in the Netflix series 'Owning Manhattan', Serhant oversees a vast real estate enterprise spanning 19 regions across the United States. In addition to his brokerage responsibilities, he manages an in-house production studio employing approximately 100 people and maintains a massive following across YouTube, Instagram, and TikTok.

Maintaining this digital presence requires an astonishing volume of material. Serhant's organization currently generates roughly 2,200 social media posts every single month. For a working executive and broker who is actively managing businesses, selling properties, and filming television shows, finding the time to personally record every piece of content has become increasingly difficult. This logistical bottleneck led Serhant to explore artificial intelligence solutions to sustain his digital footprint without sacrificing his primary business duties.

The partnership introduces a new social media presence featuring an AI-generated persona modeled directly after Serhant's likeness. Operating under the handle @HeySerhant on platforms such as Instagram, TikTok, and X, the digital avatar is designed to function as an extension of his main channels. Its primary purpose will be to share valuable lessons and insights accumulated from decades of experience in the competitive real estate industry.

According to Serhant, the decision stems from a desire to make his accumulated knowledge more accessible to followers who wish to learn from his career. He notes that while he does his best to create content personally, he simply lacks the time required to turn every lesson into a video while running his companies. The AI avatar provides a practical mechanism to scale educational content and maintain engagement with his audience.

This development places Serhant among a growing wave of high-profile media personalities, authors, and athletes who are choosing to license their images to artificial intelligence companies. Recent examples include television host Sunny Hostin licensing her image to AI studio Fountain 0 for book-based adaptations, and Higgsfield partnering with streaming and sports stars for AI-generated films. These collaborations highlight an emerging trend where public figures leverage technology to expand their reach and potentially unlock new revenue streams.

The relationship between Serhant and HeyGen developed organically after he observed the quality and capabilities of the company's AI generation tools. By integrating this technology into his existing content ecosystem, which already supports a large team of human creators and producers, Serhant hopes to streamline operations. Ultimately, this strategic move demonstrates how traditional industries like real estate and television are increasingly adopting cutting-edge artificial intelligence to solve everyday operational challenges and maintain dominance in the digital age.