Natura’s $99 Smart Ring Puts AI Agents on Your Finger

The rapid advancement of artificial intelligence has led to a search for new hardware form factors that can make digital assistants more accessible throughout the day. Enter Interface, a new $99 smart ring created by hardware and AI startup Natura. Founded by Carlo Edoardo Ferraris, the company aims to reduce screen time by letting users summon AI agents with the press of a finger. The goal is to create a more natural way to complete everyday tasks, capture thoughts, and control connected devices without constantly reaching for a smartphone.

Before developing the smart ring, Natura explored audio wearables with HumanPods, a pair of AI-enabled earbuds. However, the startup realized that users needed continuous, round-the-clock access to their digital assistants. A ring provides the ideal form factor because it acts as a physical extension of the user. It is comfortable enough to wear continuously, whether sleeping, showering, or exercising, ensuring that AI agents are always within reach.

At launch, the Interface ring will integrate with a wide selection of popular AI platforms and applications. Users will be able to connect with services like Meta’s Muse, Instinct, Grokbot, Claude, and ChatGPT. Furthermore, individuals who utilize multiple assistants can assign specific tasks to different platforms. For instance, a user might direct Claude to draft programming code, ask Instinct to reserve a restaurant table, or rely on another agent for general organization.

The practical applications for the smart ring are extensive and designed to fit seamlessly into daily routines. During a morning jog, a user can instruct the ring to track their workout metrics. While getting ready in the shower, they can verbally order household supplies if they notice something is running low. Before falling asleep, a simple voice command can turn off connected home electronics and set an alarm for the following morning. Responses are delivered through connected headphones, an iPhone Live Activity interface, or the companion NatureOS application.

In addition to managing software tasks, the ring is built to control physical devices and personal computers. Ferraris envisions a future where the majority of routine computer interactions are handled by autonomous AI agents. Rather than manually filling out digital forms, searching for files, or drafting presentations, users will rely on simple voice commands processed by the ring. While initial adoption may center primarily on technology enthusiasts who already utilize personal AI assistants, the company believes the technology will expand to mainstream audiences as digital agents become universally integrated into daily life.

Pre-orders for the Interface ring are scheduled to open next month, with the first shipments expected between December and January. Priced at $99, the device undercuts many existing smart rings on the market while offering a unique focus on agentic artificial intelligence and multi-platform integration. As consumer technology continues to shift away from screens and toward ambient computing, Natura's new wearable represents a bold step toward a voice-first, agent-driven future.