How to find out if Amazon thinks you have ‘flat buttocks’
Key Takeaways
- Amazon tracks user traits based on purchase history.
- Users can view these assumptions in the 'Manage your information' section.
- Data points can range from hobbies to physical attributes.
- The feature highlights the depth of corporate data profiling.
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Amazon maintains a 'Shopping preferences' section where it tracks user interests and physical traits inferred from shopping habits. Users can access this by navigating to their account settings and selecting 'Manage your information.'
While many users find harmless labels like 'plays collectible card games' or 'invested in the Apple ecosystem,' others are finding surprisingly intimate or blunt assessments. These insights serve as a stark reminder of how much data retail giants collect and analyze about our daily lives.
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