Businessstartups
Gary Vaynerchuk Bets Big on VeeFriends Collectibles Brand
Serial entrepreneur Gary Vaynerchuk is focusing his efforts on his latest venture, VeeFriends, calling it potentially the biggest business of his life. Unlike his previous impersonal enterprises, VeeFriends is a passion project deeply rooted in childhood dreams. The brand features a vast storytelling universe with over 280 hand-drawn characters designed to promote kindness and life lessons. Blending elements of Pokémon and Sesame Street, the intellectual property spans comics, trading cards, and entertainment content.