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Tag: TW3 Entertainment

Director Uses AI to Make Holiday Film for $1.5M Instead of $80M
Technologyai

Director Uses AI to Make Holiday Film for $1.5M Instead of $80M

Director Tom Walsh has utilized artificial intelligence to produce the holiday film 'Merry the Christmas Witch' for a mere $1.5 million. Traditionally, Walsh estimated the high-fantasy project would have cost around $80 million to produce through standard Hollywood channels. The movie is based on a 2012 children's book by Bobbi Hess and follows a witch born on Christmas Day who must rescue Santa Claus. By incorporating AI tools, the independent production team bypassed major studio limitations and drastically reduced production costs.