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‘Owning Manhattan’ Star Ryan Serhant Partners With AI Startup HeyGen
Ryan Serhant, star of Netflix's 'Owning Manhattan' and a prominent real estate broker, has partnered with AI startup HeyGen to create an artificial intelligence avatar for social media content. The avatar, operating under the handle @HeySerhant, will share real estate insights and lessons across platforms like Instagram, TikTok, and X. The collaboration addresses the challenge of managing a massive content output while running a sprawling real estate empire, an in-house production studio, and appearing on television. Serhant's company produces roughly 2,200 social posts a month, and the AI tool helps bridge the gap between his busy schedule and audience demand.