Technology
X expands its Gametime sports hub beyond the NFL, starting with MLB
Social media platform X is expanding its Gametime feature into a year-round sports destination, moving beyond its initial NFL-only focus. The platform announced that Major League Baseball will be the next league integrated into the hub. The expansion strategy is designed to attract advertisers by capitalizing on the highly engaged audiences that follow live sports events on the platform. This follows recent efforts by X to mend relationships with brands after settling a legal dispute with the World Federation of Advertisers.