Businessmarkets
Jaguar Unveils New Electric Type 01 After 'Woke' Controversy
Two years after a controversial brand relaunch, Jaguar has unveiled its first all-electric model, the Type 01. The vehicle aims to redefine the luxury brand's identity while moving away from its previous struggles. Despite facing significant public backlash over its 2024 marketing campaign, JLR is pushing forward with its £15bn investment strategy. The new Grand Tourer represents a high-stakes gamble to restore the brand's prestige in the electric vehicle market.