Businessglobal-economy
Let's Get Physical: Key Takeaways From Variety's IRL Summit
Top marketers and industry executives recently gathered in Manhattan for Variety's Experience and Culture Summit to explore the rising demand for physical media and live events. The event highlighted how tangible consumer experiences serve as a powerful antidote to anxieties surrounding artificial intelligence. Key figures, including prominent artists and chief marketing officers, discussed the profound shift toward real-life engagement.