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Citroen revives the 2CV for an electric age
French carmaker Citroen has unveiled a concept car at the Paris Motor Show that brings back its iconic 2CV brand. The move is designed to boost electric vehicle sales amid a challenging market and mounting pressure from Chinese manufacturers. By leaning into retro-nostalgia, European car brands are hoping to connect with both older buyers who remember the originals and younger consumers looking for unique, distinctive designs in the modern EV space.