TV Producers and Execs Embrace Pragmatism at Mipcom Amid Industry Shift
Key Takeaways
- Pragmatism defines the new approach for TV producers and executives at Mipcom.
- Traditional bidding wars and the 100% cost-plus model are largely declining.
- Streamers and broadcasters are increasingly utilizing co-financing, deficit funding, and shared windows.
- Industry players are forming new alliances to navigate budget constraints and digital shifts.
As the international television industry heads to Cannes for Mipcom, pragmatism has become the new guiding principle for producers and executives. Following a period of rapid growth driven by streaming services, the market is now experiencing cutbacks, consolidation, and a distinct shift in advertising revenue toward digital platforms.
The era of intense bidding wars for exclusive rights has largely faded. Instead, industry players are adapting to a landscape where traditional cost-plus models are receding, and platforms increasingly rely on co-financing, deficit funding, and shared windows.
Industry leaders note that the ground is shifting beneath their feet as public broadcasters face tighter budgets and streamers adjust their strategies. Rather than becoming obsolete, independent producers and distributors are sharpening their dealmaking skills and forming new alliances to navigate this evolving global market.
Recommended for you
Tools and services we trust to boost productivity and content workflows.
Browse picks