MediaLanguage: English
Amazon Secures Global Rights to Stream Emmy Awards for Six Years
Key Takeaways
- Amazon Prime Video wins exclusive global rights to the Emmys for six years.
- The ceremony will stream live for free worldwide starting in 2027.
- The deal ends the traditional rotation between major US broadcast networks.
- The move reflects a broader industry shift toward digital-first live events.
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The deal aims to modernize the Emmys by aligning the awards ceremony with the streaming platforms that now dominate television production. Television Academy chair Cris Abrego emphasized that the move provides unprecedented global reach, allowing audiences in over 200 countries to participate in the celebration.
Amazon, which has previously focused its live streaming efforts on sports like the NFL and UEFA Champions League, views this as a milestone for its entertainment division. By offering the event for free, Amazon hopes to capture a massive global audience and further solidify its position in the live streaming market.
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