A+E Global Media and Lifetime Expand Microdrama Slate
Key Takeaways
- A+E and Lifetime are expanding their vertical video and microdrama offerings.
- New originals and library adaptations will launch on MyLifetime.com and the mobile app.
- Nearly 200 titles have been reformatted for third-party distribution licensing.
A+E Global Media and Lifetime are expanding their output in microdramas and vertical video by introducing new original vertical films and library adaptations on MyLifetime.com and the Lifetime mobile app. The rollout includes sponsored holiday-themed content and frequent updates to engage mobile audiences.
Simultaneously, timed with the MIPCOM market, nearly 200 titles from the A+E library have been reformatted into vertical microdramas for licensing to external platforms, highlighting a major strategic push into short-form digital storytelling.
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